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According to Google trends, US-based netizens search for “Shein” three times more than Western brands like Zara and H&M. Shein’s true advantage is “real-time fashion”, a business model that takes the “fast-fashion” model to its extreme by identifying fashion trends quickly and minimizing manufacturing cycles.6 Jul 2022

How SHEIN Dominated Fast Fashion

How did SHEIN

Why China’s Shein is beating ASOS, H&M and Zara at fast fashion

Chinese e-commerce company

Sneaky Ways Shein Gets You To Spend Money

Since it was founded in 2008,